Portfolio | Michelle Castillo

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Michelle Castillo

Digital Marketing,
Content Strategy

Publications

PUBLICATIONS

How to Talk to your children about the Internet

Partnered with UNICEF, CyberSAFE and Telenor, I developed an authority ebook for parents in emerging markets (Myanmar, Pakistan, India, Thailand, Malaysia and Bangladesh) on how to use the Internet with their children. Designed to expand Telenor's reach into emerging markets, the guide aimed to boost awareness and expand Internet use among parents and children in mobile and digital networks.

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HELP ARTICLES

Meta: How to create and delete a group on WhatsApp

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Help Articles

B2B ARTICLES

Twitter: How a discovery mindset drives the greatest impact for brands

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B2B Articles

Infographics

INFOGRAPHICS

10 Social Media Engagement Metrics to Rock Your KPIs

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INTERACTIVE

Digital Consumption: Malaysia vs the World

Flip cards here

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Interactive

PODCASTS

The Asia Matters Show

(click to view)

Frank Lavin (former US Ambassador/Chairman of Export NOW), Michelle Wonderland (WarnerMedia Content Strategist/China MBA student at Shanghai Jiao Tong University), Unmish Parthasarathi (media guru). Discussion: China’s prominence in Forbes' Fab 50, US-China trade war, how Australian Universities are losing out to Chinese universities, and iQiyi (the "Netflix of China").

Watch it

Podcasts

Series Host:
Blockchain Asia Show

Learn more

Series Host

Video

VIDEO

Google + Temasek:
e-Conomy Internet Report

VIDEO

Think with Google:
5 Lunar New Year Trends

Video (more)

INDUSTRY REPORTS

China E-Commerce and Digital Marketing Outlook

Download the 600+ page guide

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GAMIFIED MICROSITES

Cartoon Network:
The Amazing World of Gumball Fan Site

Have a look!

Gamified Microsites

Industry Reports

LANDING PAGES

Neat: Lead Generation Landing Page Design

Contact me for examples

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Landing Pages

CASE STUDIES

Performance Marketing Case Study

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Case Studies

TELEVISION PRODUCTION

The Bachelor "Paris"
The Bachelor "Rome"
The Amazing Race 10

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Television Production

B2B TECHNICAL WRITING

MainConcept/Endeavor:

How MainConcept HEVC SDK is the backbone to Adobe Premiere Pro and After Effects success

Read it

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INDUSTRY PANELS

Robin8: Hello, Future!
KOL Influencer Summit

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VIDEO CONTENT MARKETING

5 Top Trends to Watch in Digital Marketing

Video Content Marketing

B2B Technical Writing

Industry Panels

APP PRODUCTION

Cartoon Network: Watch & Play App

Have a look

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App Production

How I can help

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